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HBU

educational excellence

Program Overview

  • Duration

    1 Year (Self-Paced)

    Can be done in 6 months

  • Total Courses

    10

  • Total Credit Hours

    60 Hours

In our Quality Management program at Mid Island University, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the field of advertising.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

Quality Management and Supply Chain

The essence of supply chain management is integrated planning of product development. This includes functional coordination of activities within the firm, among the firm and its vendors, and among the firm and its customers. This course is designed to Ensure Quality standards during this step of Supply Chain.

Statistical Quality Design and Control

Statistical Quality Design and Control course introduces you to product design and control process using statistical methods. In this course, you will examine a company's production and processing capacity, along with the product quality loss when production exceeds that capacity. You will also be analyzing the products' performance with respect to quality standards.

Team Management

In this course, you will learn the leadership and communication skills to support quality management in organizations. Through team-based projects, learn how to master the most difficult aspects of quality management. Discover how quality management ensures that concepts—such as teamwork, employee empowerment and continuous improvement.

Strategic Quality Management

The aim of this course is to critically examine the concept of strategy in the quality management of products. It examines different approaches to strategy and strategic quality management and traces the development of strategic quality management as an academic discipline.

Advanced Marketing Research

Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTERS DEGREE $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Mid Island University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore MIU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Quality Management and Supply Chain

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Differing perspectives on quality
    Quality theory
    Global quality and international quality standards
  In Section 2 of this course you will cover these topics:
    Strategic quality planning
    The voice of the customer
    The voice of the market
  In Section 3 of this exam you will be evaluated on below listed topics:
    Quality in product and process design
    Designing quality services
    Managing supply chain quality
  In Section 4 of this course you will cover these topics:
    The tools of quality
    Managing quality improvement teams and projects
    Statistically-based quality improvement for variables
  In Section 5 of this course you will cover these topics:
    Statistically-based quality improvement for attributes
    Six sigma management and tools
    Managing learning for quality improvement
    Implementing and validating the quality system

Statistical Quality Design and Control

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Evolution of quality design and control
    Conceptual framework for quality: design and control
    Statistical methods and probability concepts
  In Section 2 of this course you will cover these topics:
    Sampling distributions and statistical hypothesis testing
    Conceptual framework for statistical process control
    Shewhart control charts for variable data
  In Section 3 of this exam you will be evaluated on below listed topics:
    Importance of rational sampling
    Interpretation of x and r control charts:
    Some control chart methods for individual measurements
  In Section 4 of this course you will cover these topics:
    Process capability assessment
    The design and analysis of tolerances
    Statistical thinking for process study: a case study
  In Section 5 of this course you will cover these topics:
    Shewhart control charts for attribute data
    Attribute control chart implementation
    Conceptual framework for planned experimentation
    Design and analysis of simple comparative experiments
    Design and interpretation of 2k factorial experiments
    Analysis of two-level factorial designs
    Model building for design and improvement
    Two-level fractional factorial designs
    Sequential and iterative nature of experimentation
    Robust design case studies
    Modeling of response surfaces and response optimization

Team Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Teams in organizations: facts and myths.
  In Section 2 of this course you will cover these topics:
    Performance and productivity: team performance criteria and threats to productivity.
    Rewarding teamwork: compensation and performance appraisals.
    Building the team: tasks, people, and relationships.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Team decision making: pitfalls and solutions.
  In Section 4 of this course you will cover these topics:
    Conflict in teams: leveraging differences to create opportunity.
    Creativity: mastering strategies for high performance.
  In Section 5 of this course you will cover these topics:
    Leadership: managing the paradox.
    Teamwork via information technology: challenges and opportunities.

Strategic Quality Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to quality the fundamentals.
  In Section 2 of this course you will cover these topics:
    The pursuit of quality through systems thinking a business imperative.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The pursuit of quality through strategy.
  In Section 4 of this course you will cover these topics:
    Managing for qualilty: organization, leadership, and decision-making.
  In Section 5 of this course you will cover these topics:
    Managing for quality: accountability and implementation.
    Managing for quality: the human element.
    Understanding process behavior tools for problem solving and decision making.
    Statistical process control.
    Six-sigma and continuous improvement.

Advanced Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to marketing research
    Defining the marketing research problem and developing an approach
    Research design
  In Section 2 of this course you will cover these topics:
    Exploratory research design: secondary data
    Exploratory research design: qualitative research
    Descriptive research design: survey and observation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Causal research design: experimentation
    Measurement and scaling: fundamentals and comparative scaling
    Measurement and scaling: noncomparative scaling techniques
  In Section 4 of this course you will cover these topics:
    Questionnaire and form design
    Sampling: design and procedures
    Sampling: final and initial sample size determination
  In Section 5 of this course you will cover these topics:
    Field work
    Data preparation
    Frequency distribution, cross-tabulation, and hypothesis testing
    Analysis of variance and covariance
    Correlation and regression
    Discriminant and logit analysis
    Factor analysis
    Cluster analysis
    Multidimensional scaling and conjointanalysis
    Report preparation and presentation
    International marketing research
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Course Details

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